Apart from the many not so advantageous advantages of social media networks (spamming, stalking, poking…) one good thing they have done is to enhance accessibility of the high and mighty. Now you can directly tweet to SRK about how you have been overwhelmed with RaOne promotion or have a heart to heart chat with Shekhar Kapur. Most of the people use this ability for either ass-kissing or patronizing. But it makes me really happy when people bring this ability to actual utility. One such instance is about this fellow, Prasad Yaliwal, who tweeted Anand Mahindra directly to bring up the issue about his placement at MSAT.
Anand Mahindra, as he is, was prompt and responded positively directing appropriate authorities to take care of the issue.
Such instances really bring out the utility and effectiveness of social media networks.
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