I have fallen in love with brevity. With the reduced and ever decreasing attention span of an average individual not only is it required but I think it is one of the key attractive features of any form of communication. I feel that if there is something worth communicating then it must be communicated in the best possible way. It should neither be long and boring, nor should it be terse and incomplete. Some people think brevity means just using fewer words but it is not that. It means to be able to communicate the complete message in meaningful yet short way. Like a doctor’s prescription. It will always tell you everything you need to know in the shortest way possible.
When you try to shorten the communication, your focus shifts to the message. By trying to keep it short you work harder on sending the right message which gives the communication clarity and better direction. It also usually ends up in the message becoming simpler.
Unless you are telling a story, keep it short. Any message that requires a lot of words is definitely too complicated.
PS: I like brevity so much that I have started an entire category of posts with focus on sending a message using fewer words. Do check out those posts here.
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I have helped many startups in building their products and I would be happy to have a chat with you about your idea. Catch me on twitter at @akhilrex
